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The Multitudes of Social
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photo-1Do I contradict myself? Very well then I contradict myself, (I am large, I contain multitudes.) – Walt Whitman, Song of MyselfLast week Snapchat reportedly turned down a $3 billion dollar all-cash offer from Facebook. Apparently Facebook was worried about losing the teen demographic, or perhaps they were unnerved by the 350 million photos Snapchat claims to process per day. What seems clear, though, is that Facebook is intent on “owning social.”The only problem with this strategy is that the very idea of owning social is a fool’s errand. To be social is to be human, and to be human is, as Whitman wrote, to contain multitudes. Multitudes ... Read More →

9 Qualities of Good Writing
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Portable Typewriter Ann HandleyThere are two kinds of people: Those who think they can write, and those who think they can’t. And, very often, both are wrong.The truth is, most of us fall somewhere in the middle. We are all capable of producing good writing. Or, at least, better writing.Why does good writing matter? Isn’t the best content marketing very often something short, snappy, and non-text? Like Skype’s Born Friends video, Lowe’s Vines, or Chipotle’s haunting video commentary?Sometimes, yes. But here I’m not just talking about content in a marketing context. I’m talking about content, period.Text is the backbone of the Web, and it’s oft ... Read More →

Six Lessons From Apple's iPhone 5 On Good Vs. Bad Customer Experience
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Apple, Apple, Apple. What happened? After 10 hours over 2 days, including 3 visits to 2 different Apple stores and conversations with 2 Geniuses and 4 salespeople (including a manager), I found out that I can't repair or exchange my not-so-shiny iPhone 5. Getting a straight answer from Apple felt like wringing water from a stone. It wasn't always this way. Let's rewind. A few years ago, when Apple's retail stores opened, their customer experience felt different. Aspirational, in fact. As a friend and former Apple Genius once explained to me, retail employees were instructed to go above and beyond to satisfy the customer. This attitude permea ... Read More →

Social Media vs. SEO – How Are They Different And What Do They Have To Do With Each Other
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I've noticed that many people who are new to social media are unsure about how it relates to search engine optimization (SEO). Here’s my quick answer: SEO and Social Media are different things, and both are important parts of marketing online, but if I were a small business owner betting on one or the other, I’d put my eggs in the Social Media basket. Here’s why I’d place my bets on social media: When you use social media, you’re not competing with the entire internet, as you are when you're focused on SEO. Only one business at any given time can be at the top of an internet search. But with social media, you’re sending information straigh ... Read More →

Tembow: Why We Started A Site That Helps Small Businesses Share Web Content
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Tembow makes it easy for small business owners to take awesome content provided to them by larger organizations, like trade associations and franchisors, and pass it on to their customers via blogs, Twitter, Facebook, LinkedIn and other social media sites. Tembow helps small businesses provide useful information to their communities without having to spend hours writing everything themselves (or stealing someone else's content), and it helps larger organizations be heard at the grassroots level. So, why did we start Tembow? We believe in small businesses. Jason is a 4th generation small business owner, so it's part of our roots. But we've ... Read More →

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